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Deal Evaluation & Analysis

Comprehensive Investment Analysis Framework

Deal evaluation is where investment decisions are made or broken. Sagacity's advanced analytical tools transform raw data into actionable investment insights, enabling confident decision-making through systematic evaluation. This guide provides a complete framework for analyzing investment opportunities.

The Evaluation Process Overview

Multi-Dimensional Analysis Framework

graph TD
    A[Deal Evaluation] --> B[Financial Analysis]
    A --> C[Strategic Assessment]
    A --> D[Operational Review]
    A --> E[Risk Analysis]
    A --> F[Valuation Modeling]
    B --> G[Investment Decision]
    C --> G
    D --> G
    E --> G
    F --> G

Evaluation Timeline

Typical 6-8 Week Process: - Week 1-2: Initial screening and data gathering - Week 3-4: Detailed financial analysis - Week 5-6: Strategic and operational assessment - Week 7: Risk evaluation and valuation - Week 8: Investment committee preparation

Financial Analysis Deep Dive

Historical Performance Analysis

Revenue Analysis

Growth Trajectory Assessment:

graph LR
    A[Revenue Analysis] --> B[Organic Growth]
    A --> C[Acquisition Growth]
    A --> D[Price vs Volume]
    B --> E[Sustainability]
    C --> F[Integration Success]
    D --> G[Market Dynamics]

Key Revenue Metrics: | Metric | Analysis Focus | Red Flags | Green Lights | |--------|---------------|-----------|--------------| | CAGR | 3-5 year growth rate | <5% or volatile | 10-20% consistent | | Customer Concentration | Top 10 customers | >50% concentration | <30% diversified | | Recurring Revenue | Subscription/contract | <20% recurring | >60% predictable | | Pricing Power | Annual increases | No pricing power | 3-5% annual increases | | Market Share | Competitive position | Losing share | Gaining share |

Revenue Quality Assessment: 1. Sustainability Testing - Customer retention rates (target: >90%) - Contract renewal analysis - Pipeline visibility (12-18 months) - Competitive win rates

  1. Growth Driver Analysis
  2. New customer acquisition
  3. Existing customer expansion
  4. New product introduction
  5. Geographic expansion
  6. Market share capture

Profitability Analysis

Margin Decomposition:

EBITDA Margin Analysis:
├── Gross Margin
   ├── Product Mix
   ├── Pricing Trends
   └── COGS Management
├── Operating Leverage
   ├── Fixed vs Variable Costs
   ├── Capacity Utilization
   └── Scale Economics
└── SG&A Efficiency
    ├── Sales Productivity
    ├── Marketing ROI
    └── G&A Optimization

Detailed Margin Analysis:

Component Current Industry Avg Improvement Potential
Gross Margin 45% 50% +5% via pricing/mix
SG&A % Revenue 25% 22% -3% via automation
EBITDA Margin 20% 28% +8% total opportunity

Quality of Earnings Adjustments: - One-time expenses/income - Owner compensation normalization - Related party transactions - Accounting policy changes - Working capital normalization - Deferred revenue adjustments - Stock compensation - Restructuring charges

Cash Flow Analysis

Free Cash Flow Generation:

graph TD
    A[EBITDA] --> B[Working Capital]
    B --> C[Operating Cash Flow]
    C --> D[Capex]
    D --> E[Free Cash Flow]
    E --> F[Debt Service]
    F --> G[Equity Cash Flow]

Cash Conversion Metrics: - EBITDA to OCF conversion: Target >80% - Capex as % of revenue: Industry comparison - Working capital efficiency: Days calculation - Free cash flow yield: FCF/Enterprise Value

Working Capital Deep Dive

Component Analysis

Days Calculation Framework:

DSO (Days Sales Outstanding) = (AR / Revenue) × 365
DPO (Days Payables Outstanding) = (AP / COGS) × 365  
DIO (Days Inventory Outstanding) = (Inventory / COGS) × 365
Cash Conversion Cycle = DSO + DIO - DPO

Working Capital Optimization: | Component | Current | Best Practice | Impact | |-----------|---------|---------------|--------| | DSO | 65 days | 45 days | $5M cash release | | DIO | 90 days | 60 days | $8M cash release | | DPO | 45 days | 60 days | $4M cash benefit | | Net Impact | 110 days | 45 days | $17M improvement |

Capital Structure Assessment

Debt Capacity Analysis

Leverage Metrics Framework: - Total Debt / EBITDA: Target 3.0-5.0x - Senior Debt / EBITDA: Target 2.5-3.5x - EBITDA / Interest: Minimum 3.0x - Fixed Charge Coverage: Minimum 1.25x - Debt / Total Capitalization: Maximum 65%

Debt Structure Optimization:

graph TD
    A[Total Capital] --> B[Senior Debt 40%]
    A --> C[Mezzanine 20%]
    A --> D[Equity 40%]
    B --> E[L+400bps]
    C --> F[12% + Warrants]
    D --> G[Target 25% IRR]

Strategic Assessment

Market Analysis

Industry Dynamics Evaluation

Porter's Five Forces Analysis:

graph LR
    A[Industry Analysis] --> B[Supplier Power]
    A --> C[Buyer Power]
    A --> D[Competitive Rivalry]
    A --> E[Threat of Substitutes]
    A --> F[Barriers to Entry]

Market Attractiveness Scoring: | Factor | Weight | Score (1-10) | Weighted Score | |--------|--------|--------------|----------------| | Market Size | 20% | 8 | 1.6 | | Growth Rate | 25% | 9 | 2.25 | | Fragmentation | 15% | 7 | 1.05 | | Margins | 20% | 6 | 1.2 | | Stability | 20% | 8 | 1.6 | | Total | 100% | | 7.7/10 |

Competitive Positioning

Competitive Analysis Matrix:

Competitive Position Assessment:
├── Market Share Analysis
   ├── Current Position: #3 with 12% share
   ├── Leader: 25% share
   └── Gain Opportunity: +5% realistic
├── Differentiation Factors
   ├── Product Quality: ★★★★☆
   ├── Service Level: ★★★★★
   ├── Price Position: ★★★☆☆
   └── Innovation: ★★★★☆
└── Competitive Advantages
    ├── Proprietary Technology
    ├── Customer Relationships
    ├── Scale Economics
    └── Brand Recognition

Business Model Evaluation

Revenue Model Analysis

Revenue Stream Assessment: 1. Recurring vs Transactional - Subscription revenue: 40% - Maintenance contracts: 20% - One-time sales: 30% - Services: 10%

  1. Customer Lifetime Value
    CLV = (Average Revenue per Customer × Gross Margin %) / Churn Rate
    CLV = ($100,000 × 60%) / 10% = $600,000
    CAC = $50,000
    LTV/CAC Ratio = 12:1 (Target: >3:1)
    

Scalability Assessment

Operating Leverage Analysis: - Revenue growth: 20% → Operating profit growth: 35% - Incremental margins: 60% vs base margins: 25% - Break-even analysis: 65% capacity utilization - Margin expansion potential: +10% at 2x scale

Management Evaluation

Team Assessment Framework

Leadership Evaluation Criteria:

graph TD
    A[Management Assessment] --> B[Track Record]
    A --> C[Industry Experience]
    A --> D[Strategic Vision]
    A --> E[Execution Capability]
    A --> F[Cultural Fit]
    B --> G[Investment Decision]
    C --> G
    D --> G
    E --> G
    F --> G

Management Scorecard: | Dimension | CEO | CFO | COO | CTO | Score | |-----------|-----|-----|-----|-----|-------| | Experience | A | B+ | A- | B | B+ | | Track Record | A- | A | B+ | B+ | B+ | | Leadership | A | B | A- | B | B+ | | Vision | A+ | B+ | B | A- | B+ | | Overall | A- | B+ | B+ | B+ | B+ |

Operational Review

Operational Efficiency Analysis

Process Optimization Opportunities

Operations Assessment Framework:

Operational Excellence Review:
├── Manufacturing/Service Delivery
   ├── Capacity Utilization: 75%
   ├── Quality Metrics: 99.2%
   ├── On-Time Delivery: 94%
   └── Cost per Unit: $45
├── Supply Chain
   ├── Supplier Concentration: Top 3 = 40%
   ├── Input Cost Trends: +3% annual
   ├── Inventory Turns: 6x
   └── Lead Times: 45 days
└── Technology Infrastructure
    ├── ERP System: SAP (current)
    ├── Automation Level: 30%
    ├── Data Analytics: Basic
    └── Digital Maturity: 3/5

Value Creation Opportunities

Operational Improvement Roadmap:

Initiative Investment Annual Benefit Payback Priority
Sales Force Automation $2M $3M 8 months High
Manufacturing Automation $5M $4M 15 months High
Procurement Optimization $1M $2M 6 months High
IT System Upgrade $3M $2M 18 months Medium
Logistics Optimization $1M $1M 12 months Medium
Total $12M $12M 12 months

Technology Assessment

Digital Maturity Evaluation

Technology Stack Review: - ERP: Current state and upgrade needs - CRM: Customer data management - Analytics: Business intelligence capabilities - Automation: Process automation level - Security: Cybersecurity posture

Digital Transformation Potential:

graph LR
    A[Current State] --> B[Quick Wins]
    B --> C[Platform Upgrades]
    C --> D[Process Automation]
    D --> E[AI/ML Implementation]
    E --> F[Digital Leader]

Risk Analysis Framework

Risk Identification Matrix

Systematic Risk Assessment

Risk Categories and Mitigation:

Risk Assessment Framework:
├── Market Risks
   ├── Demand Volatility: Medium  Diversification
   ├── Competition: High  Differentiation
   ├── Technology Disruption: Low  Innovation
   └── Economic Sensitivity: Medium  Hedging
├── Operational Risks
   ├── Key Person Dependency: High  Succession Planning
   ├── Customer Concentration: Medium  Diversification
   ├── Supplier Risk: Low  Dual Sourcing
   └── Regulatory Compliance: Low  Monitoring
├── Financial Risks
   ├── Leverage: Medium  Conservative Structure
   ├── Working Capital: Low  Active Management
   ├── FX Exposure: Low  Natural Hedging
   └── Interest Rate: Medium  Fixed/Float Mix
└── Strategic Risks
    ├── Integration Risk: Medium  Detailed Planning
    ├── Execution Risk: Medium  Strong PMO
    ├── Market Entry: Low  Phased Approach
    └── Exit Risk: Low  Multiple Options

Risk Scoring and Mitigation

Risk Heat Map:

Risk Factor Probability Impact Score Mitigation Strategy
Customer Loss Medium High 6 Contract locks, relationships
Recession Low High 4 Flexible cost structure
Competition High Medium 6 Innovation, differentiation
Regulation Low Medium 2 Compliance monitoring
Technology Medium Medium 4 R&D investment
Overall Risk 4.4/10 Manageable

Valuation Modeling

DCF Analysis

Building the Model

Revenue Projection Framework:

Year 1: Base Revenue × (1 + Organic Growth + Price Increases)
Year 2-5: Layer in growth initiatives
Terminal Year: Steady-state growth (GDP + 1-2%)

Key Assumptions Dashboard: | Parameter | Base Case | Bull Case | Bear Case | |-----------|-----------|-----------|-----------| | Revenue CAGR | 12% | 18% | 7% | | EBITDA Margin | 25% | 30% | 20% | | Capex % Revenue | 3% | 2.5% | 4% | | Working Capital | 10% | 8% | 12% | | Terminal Growth | 3% | 4% | 2% | | WACC | 10% | 9% | 11% |

Valuation Output:

graph TD
    A[Enterprise Value] --> B[Base Case: $500M]
    A --> C[Bull Case: $650M]
    A --> D[Bear Case: $350M]
    B --> E[Implied Multiple: 10x]
    C --> F[Implied Multiple: 13x]
    D --> G[Implied Multiple: 7x]

Comparable Company Analysis

Peer Group Selection

Comparability Criteria: - Industry classification - Size (0.5x - 2.0x revenue) - Growth profile (±5% CAGR) - Margin profile (±5% EBITDA) - Business model similarity

Trading Comps Analysis: | Company | EV/Revenue | EV/EBITDA | P/E | PEG | Premium/Discount | |---------|------------|-----------|-----|-----|------------------| | Peer A | 2.5x | 12x | 18x | 1.2 | Inline | | Peer B | 2.8x | 14x | 20x | 1.4 | +15% | | Peer C | 2.2x | 10x | 15x | 1.0 | -10% | | Median | 2.5x | 12x | 18x | 1.2 | | | Target | 2.3x | 11x | 16x | 1.1 | -8% |

Precedent Transaction Analysis

Transaction Comparability

Relevant Transaction Criteria: - Similar size and industry - Recent timeframe (< 2 years) - Similar buyer type (Strategic vs Financial) - Comparable growth and margins

Transaction Multiples Analysis: | Date | Target | Buyer | EV | EV/Revenue | EV/EBITDA | Premium | |------|--------|-------|-----|------------|-----------|---------| | 2024 Q1 | Comp X | PE Firm | $600M | 2.8x | 13x | 35% | | 2023 Q4 | Comp Y | Strategic | $450M | 2.5x | 11x | 28% | | 2023 Q3 | Comp Z | PE Firm | $550M | 2.6x | 12x | 30% | | Average | | | $533M | 2.6x | 12x | 31% |

LBO Analysis

Returns Modeling

LBO Model Structure:

Sources & Uses:
├── Sources
   ├── Senior Debt: $200M (4.0x)
   ├── Mezzanine: $50M (1.0x)
   └── Equity: $250M (5.0x)
├── Uses
   ├── Purchase Price: $475M
   └── Fees & Expenses: $25M

Returns Sensitivity Analysis: | Exit Multiple | Year 3 | Year 4 | Year 5 | Year 6 | |---------------|--------|--------|--------|--------| | 8.0x | 18% | 22% | 24% | 25% | | 10.0x | 25% | 28% | 30% | 31% | | 12.0x | 32% | 35% | 36% | 37% | | 14.0x | 38% | 41% | 42% | 43% |

Investment Committee Materials

IC Memo Structure

Executive Summary Framework

Investment Thesis Summary: 1. Compelling Industry: Growing 15% with consolidation opportunity 2. Market Leader: #2 position with path to #1 3. Strong Financials: 20% EBITDA margins with expansion potential 4. Excellent Management: Proven team staying post-transaction 5. Clear Value Creation: Identified $20M EBITDA improvement 6. Multiple Exit Options: Strategic buyers and IPO potential

Detailed Analysis Sections

Standard IC Memo Sections: 1. Executive Summary (2 pages) 2. Investment Thesis (3 pages) 3. Company Overview (5 pages) 4. Industry Analysis (4 pages) 5. Financial Analysis (6 pages) 6. Valuation (4 pages) 7. Value Creation Plan (3 pages) 8. Risk Analysis (2 pages) 9. Exit Strategy (1 page) 10. Appendices (as needed)

Decision Framework

Go/No-Go Criteria

Investment Criteria Checklist: - [x] Meets size parameters ($50M+ EBITDA) - [x] Within target industries (Business Services) - [x] Acceptable returns (25%+ IRR) - [x] Manageable risk profile (4.4/10) - [x] Strong management team (B+ rating) - [x] Clear value creation (40% EBITDA growth) - [x] Multiple exit options (3+ identified) - [x] Financing available (commitment letters)

Red Flags Assessment: - [ ] Customer concentration >40% - [ ] Declining market share - [ ] Technology disruption risk - [ ] Regulatory overhang - [ ] Management departures - [ ] Working capital issues - [ ] Integration complexity

Using Sagacity for Evaluation

Automated Analysis Features

Data Room Analysis

AI-Powered Document Review: - Automatic extraction of key metrics - Anomaly detection in financials - Contract term summarization - Risk identification from legal docs - Management presentation insights

Financial Modeling Automation

Model Building Assistance: - Template selection based on industry - Automatic assumption population - Sensitivity analysis generation - Scenario modeling capabilities - Output formatting for IC

Collaboration Tools

Team Coordination

Workstream Management:

graph TD
    A[Deal Team] --> B[Financial Analysis - Analyst]
    A --> C[Commercial DD - Associate]
    A --> D[Legal Review - Counsel]
    A --> E[Operational DD - VP]
    B --> F[IC Preparation]
    C --> F
    D --> F
    E --> F

Real-Time Collaboration: - Shared workspaces for analysis - Version control for models - Comment threading on issues - Task assignment and tracking - Document approval workflows

Best Practices and Tips

Evaluation Excellence

Time Management

Efficient Evaluation Process: - Week 1: Data gathering sprint - Week 2-3: Parallel workstreams - Week 4-5: Deep dive focus areas - Week 6: Synthesis and modeling - Week 7: IC prep and review - Week 8: Decision and next steps

Quality Control

Analysis Quality Checklist: - [ ] Source data verification - [ ] Model audit and review - [ ] Assumption documentation - [ ] Sensitivity testing - [ ] Peer review completed - [ ] Legal review integrated - [ ] Risk mitigation planned - [ ] Exit scenarios modeled

Common Pitfalls to Avoid

Analysis Errors

  • ❌ Over-relying on management projections
  • ❌ Ignoring working capital needs
  • ❌ Missing one-time adjustments
  • ❌ Underestimating integration costs
  • ❌ Overlooking market dynamics
  • ❌ Inadequate sensitivity analysis
  • ❌ Confirmation bias in analysis
  • ❌ Rushing due diligence

Decision Making Framework

Structured Decision Process

Investment Committee Voting: 1. Unanimous Approval: Proceed with confidence 2. Majority Approval: Address concerns and proceed 3. Split Decision: Further analysis required 4. Majority Rejection: Significant restructuring needed 5. Unanimous Rejection: Pass on opportunity

Conclusion

Thorough evaluation and analysis form the foundation of successful investing. Sagacity's comprehensive toolkit enables systematic, data-driven evaluation that identifies both opportunities and risks, leading to better investment decisions.

Key Takeaways

  • Comprehensive Analysis: Cover all dimensions thoroughly
  • Data-Driven Decisions: Let numbers guide conclusions
  • Risk Awareness: Identify and mitigate proactively
  • Value Creation Focus: Clear path to returns
  • Team Collaboration: Leverage collective expertise

Next: Proceed to Deal Structuring to learn how to optimize transaction structures for maximum returns.